My design philosophy is deeply influenced by my childhood fascination with science and an enduring investigative curiosity. This perspective fuels my mission to understand human-product interactions, emphasising simplicity, clarity, and the creation of artifacts that people genuinely want to engage with daily.

I am driven to create experiences that positively impact people’s lives, whether by enhancing current experiences, simplifying workflows, or adding joy to daily routines. As a certified UX expert, I am poised to embrace new challenges, and eager to collaborate with teams that value visionary design and strategic thinking.

Beyond my professional pursuits, I'm in the thrilling phase of creating a franchise in the food industry, marrying my design passion with culinary enterprise. I'm a self-proclaimed cinephile and founded a production company in my 20s producing and directing music videos. When I'm not delving into film or food, I channel my inner Dominic Toretto modding my Tesla to mirror the energy and style of street race cars.