My design philosophy is deeply influenced by my childhood fascination with science and an enduring investigative curiosity. This perspective fuels my mission to understand human-product interactions, emphasising simplicity, clarity, and the creation of artifacts that people genuinely want to engage with daily.

I am driven to create experiences that positively impact people’s lives, whether by enhancing current experiences, simplifying workflows, or adding joy to daily routines. As a certified UX expert, I am poised to embrace new challenges, and eager to collaborate with teams that value visionary design and strategic thinking.

Beyond my professional pursuits, I'm in the thrilling phase of creating a franchise in the food industry, marrying my design passion with culinary enterprise. I'm a self-proclaimed cinephile and founded a production company in my 20s producing and directing music videos. Whilst I don’t claim to be a petrol-head, I’m an F1 enthusiast and had the opportunity to visit Abu Dhabi for the last race of the season - watching McLaren win the Constructors Championship for the first time in 25 years!